Quick Summary

Bronson.AI developed Klipfolio dashboards for Colliers Project Leaders to track social media and website metrics, enhancing their understanding of online performance.

The project involved identifying and visually representing key performance indicators (KPIs) across various platforms, including Twitter, Facebook, LinkedIn, YouTube, Google+, and Google Analytics.

Bronson.AI conducted comprehensive dashboard testing, offered performance measurement guidance, and delivered an information session to build internal capacity for ongoing use of Klipfolio.

Project Overview

Bronson.AI developed Klipfolio dashboards to enable Colliers Project Leaders to report on metrics related to their social media presence (Twitter, Facebook, LinkedIn, YouTube, and Google+) and website performance (using Google Analytics). These dynamic and visually engaging dashboards enhanced Colliers’ awareness and understanding of the impact of their online presence. Bronson.AI identified relevant key performance indicators (KPIs) and carefully considered how to best visually represent each KPI to convey a clear and compelling message through the dashboard.

In addition, Bronson.AI conducted comprehensive testing of the dashboards and provided performance measurement advice to the Project Authority. They supported the identification of available options to expand the company’s use of Klipfolio for reporting. To ensure effective adoption, Bronson.AI delivered an information session to the Project Authority and other key personnel, helping them understand the potential of Klipfolio, the story behind each “klip” and dashboard, and ultimately building internal capacity for ongoing dashboard reporting.

The Challenge

Colliers Project Leaders required a robust and comprehensive solution to report on and analyze their social media and website metrics, enabling them to gain deeper insights into the effectiveness and impact of their online presence. This involved creating dynamic, interactive, and visually engaging dashboards that could not only present key data but also deliver actionable insights in a clear and compelling way. The goal was to provide stakeholders with a powerful tool to track performance across multiple platforms, making it easier to understand trends, measure success, and make data-driven decisions to optimize their digital strategy.

Our Solution and Impact

Bronson.AI developed Klipfolio dashboards to track and report on metrics related to Colliers Project Leaders’ social media presence (Twitter, Facebook, LinkedIn, YouTube, Google+) and website performance (Google Analytics). The team identified key performance indicators (KPIs) and determined the most effective visual representations for each, ensuring the dashboards conveyed clear and impactful insights. Bronson.AI also conducted thorough testing of the dashboards to guarantee accuracy and functionality, while providing performance measurement advice and support to the Project Authority. This included exploring options for expanding Klipfolio’s use across the organization for broader reporting needs.

In addition, Bronson.AI organized an information session for the Project Authority and key stakeholders, showcasing the power and potential of Klipfolio, explaining the story behind each “klip” and dashboard, and building internal capacity for continued use of the platform for dashboard reporting.

As a result, Colliers gained enhanced awareness and understanding of the impact of their social media and website activities, empowering them to make more informed decisions and develop stronger digital strategies.

2.5 min read
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