Project Overview

Bronson was hired by a grocery store to develop Alteryx workflows to conduct an analysis of their sales data for use in planning subsequent promotions.

The Challenge

The grocery store required an analysis of sales transactions to uncover trends in product purchases and customer behaviour. This information would be crucial in guiding future decisions regarding product pricing and promotional strategies.

Our Solution and Impact

Bronson crafted a set of workflows aimed at examining the relationships between the purchases of different products. Additionally, a separate series of workflows was created to analyze customer behaviour and develop profiles for various customer archetypes, which would inform future marketing strategies.

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