Quick Summary
Bronson designed and built a discrete event simulation model for the front office operations of Cox & Kings Global Services, one of the world’s largest visa application service providers.
The simulation supported Cox & Kings’ delivery of a $1B, 6-year outsourcing contract to operate visa application centres on behalf of a national immigration program.
The model covered four distinct service request types, incorporating fixed, standard, and exponential process time distributions to reflect real-world variability in applicant flow and service complexity.
Outputs included service level compliance rates, bottleneck identification, resource utilization, daily throughput, overtime requirements, wait zone sizing, and required service booth counts.
The simulation was designed as a repeatable template, with each global centre location to receive its own calibrated model based on local demand profiles and facility configurations.
Project Overview
Cox & Kings Global Services is a provider of outsourced visa application services, operating a network of applicant-facing centres across multiple countries on behalf of immigration authorities. The company was engaged under a large, multi-year outsourcing contract to manage the front office operations of a national immigration program, a mandate encompassing the physical intake of visa applications, applicant identity verification, document handling, biometric collection, and the return of passports and travel documents to applicants.
Operating at that scale, with service level commitments built into a major long-term contract, Cox & Kings required a rigorous, quantitative basis for understanding how its centres would perform under real-world demand conditions. Decisions about staffing levels, booth configurations, wait zone sizing, and scheduling needed to be grounded in data, not experience-based estimation, and the model needed to be robust enough to evaluate a range of operational scenarios before centres went live.
Bronson was engaged to design and build the simulation models using Simul8 Professional, a best-in-class discrete event simulation engine, producing a structured analytical tool that Cox & Kings could use both to configure individual centres and to support its contractual service delivery commitments.
The Challenge

